The CEO Of Levi’s Said He Hadn’t Put His Jeans In The Wash In A Decade – But He Had A Good Reason

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Image: via Adverts.ie/Twitter/The Business of Fashion
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Charles V. Bergh is the longstanding chief executive officer and president of Levi Strauss & Co. When it comes to his own jeans, however, the boss of the iconic denim brand sounds as though he’s rather negligent. You see, Bergh has made the astonishing revelation that he has not put his Levi’s in the wash for a decade. But there’s actually an excellent reason for this, as the CEO has since gone on to explain.

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