The Ultimate Reason to Visit South Korea

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Image: Stinkie Pinkie

Ever thought about taking a trip to South Korea? If so, plan it for July. That’s when the otherwise sleepy seaside town of Boryeong explodes to life in a squelching, face-caked orgy of oozing grey mud and partial nudity.


Image: Stinkie Pinkie

Oodles of the saucy stuff

Don’t know about you, but we’re already booking our plane tickets. Us and the astonishing 2 million other people who flock like naughty children or mud-starved wader birds to the Boryeong Mud Festival each year. It’s all about getting down and dirty.

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Image: Stinkie Pinkie

What started in 1998 as a marketing stunt to promote Boryeong’s skincare and beauty products – made using local, mineral-rich mud – has splattered like a well-aimed mud bomb into something more: still a marketing ploy, but so too a mud-crazed extravaganza where folks get to have oodles of messy fun – topped up with lashings of partial nudity.

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