These Two Brothers Founded Adidas And Puma – But They Actually Loathed Each Other

Sibling rivalry is often the stuff of legend. Just think of the murderous tale of Cain and Abel from the Bible. Then there’s the fraught relationship of Romulus and Remus in Roman mythology. But while these stories are well known, some people may be unaware that sportswear history has its very own bickering brothers in the form of Rudolf and Adolf Dassler.

Image: Tilman AB

The Dassler brothers began life in the German town of Herzogenaurach. And it’s here that they worked at their mother’s laundry before following their father’s footsteps into the footwear trade. With Adolf’s ingenuity and Rudolf’s business acumen, the pair were an unstoppable force. But their union was not to last.

ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT