Charles V. Bergh is the longstanding chief executive officer and president of Levi Strauss & Co. When it comes to his own jeans, however, the boss of the iconic denim brand sounds as though he’s rather negligent. You see, Bergh has made the astonishing revelation that he has not put his Levi’s in the wash for a decade. But there’s actually an excellent reason for this, as the CEO has since gone on to explain.
Bergh started working for Levi Strauss & Co in September 2011; before that, however, he spent 28 years employed by Procter & Gamble. And while at the multinational, the exec – who goes by the name of Chip – worked his way up through the company. Ultimately, then, he became president of the group’s male grooming products department worldwide.
In addition, Bergh was in charge of Procter & Gamble’s work across Australasia, Southeast Asia and India. He played an important part, too, in developing Gillette, which the company acquired for $57 billion in 2005. And during his career, Bergh has both lived all over the world and worked with brands such as Old Spice, Folgers Coffee and Swiffer.
These days, Bergh is not just the CEO and president of Levi Strauss & Co, either; he also has a position on the clothing firm’s board of directors. But technically, the exec is relatively new to working with the denim house when you consider how long it has actually been around for.