Dust tagging produces art works
Our urban environment, the streets in particular, seem to get dirtier and dirtier. You’ve seen that yourself every time you scratched “WASH ME” into the grime on a car windshield or the like.
Dirty weekend away, anyone?
But one person’s eyesore is another person’s business opportunity. Take the world’s first natural media company CURB for example. This London-based company has made reverse graffiti and other sustainable eco-advertising their business.
A clear message in the dust.
Ever since artist Moose, a.k.a. Paul Curtis, started beautifying streets, cars and street signs by etching smart messages and stunning images in the dirt in the late ‘90s, reverse graffiti was officially born. Often called grime writing, clean tagging or dust tagging, it didn’t take long for this art form to be used commercially.