Kissing couples, beautiful models and aspiring celebs have all come under ‘the East London decapitator’s’ knife; their beautiful heads replaced by bony, blood drenched stumps. His artworks are defined by the media as culture jamming or sub-vertising, which Wikipedia describes as, ‘the practice of making spoofs or parodies of corporate and political advertisements in order to make a statement.’
Their appearance has been predominantly on fashion and film posters such as the recently tagged Uniqlo t-shirt campaign.
Many believe that the works are a ‘head’ start on tackling the visual bombardment of adverts that Londoners receive each day, Cities such as Sao Paolo, Brazil have already completely banned billboards in a campaign for a ‘New Clean City’, as a reaction against what many saw as outdoor advertising going too far.
As London’s streets continue to be overcrowded with adverts, more annoying celebrities’ heads will roll. ALL HAIL, THE DECAPITATOR!