Not every award-winning design needs to be ridiculously elaborate or overblown. Indeed, it is often said that simplicity is the key to success. Just take these prize ingenious designs, which succeed so brilliantly precisely because they are so straightforward. We hope to elevate your experience of using everything from elevators themselves to supermarket carts with some canny but uncomplicated concepts.
20. Elevate your existence with feat of ingenuity
We have all been there – you clamber into an elevator with your hands full of grocery bags, only to be faced with a push-button panel of options. You then have to adopt an awkward fumble – and perhaps drop half your shopping – to press for the required floor. If this is a familiar scenario, you will get a kick out of these buttons, ingeniously placed near the ground so you can operate them with your feet.