Commercial artist Dorothy Hope Smith made a rough charcoal sketch of Ann, capturing the cuteness of her friend’s new baby when she was about four months old. With sparkling eyes, long lashes and an inquisitive gaping rosebud mouth she was irresistible, and Smith had the talent to create a fetching likeness.
Initially just meant as a family memento, the unfinished sketch was carefully kept as a memory to be treasured. It was only a year later when Gerber launched its contest to find an image to front its marketing strategy that the picture was remembered. Smith sent her unfinished portrait of the beautiful baby Ann to Fremont for consideration.
Despite only being an initial sketch Gerber loved the image just as it was. They picked Smith’s picture as the winner, without even asking the artist to complete the drawing, preferring it to be simple and straightforward. Smith won $300 in the competition and relinquished her rights to the image. And it wouldn’t be long before the artist saw a whole lot more of her simple sketch.