New Carbon label in the UK to go live!

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Nine major companies are in consulting with the Carbon Trust and BSI British standards to come up with a draft foot-printing standard. Among the government funded initiative are the companies: Cadbury Schweppes, The Co-op, Halifax, Scottish and Newcastle and Kimberly- Clark. Walkers Crisps already carry a prototype label.

Carbon labelling in the UK

Tom Delay, the chief executive of the Carbon Trust chief, said the real interest in the proposal made him “confident that the UK was moving towards a low-carbon economy.”

Joan Ruddock, the climate change minister said “The take up from business of the Carbon Trust’s scheme shows that there’s real appetite and willingness to firstly understand, and secondly to reduce the impact that their products have on our planet.”

“Not only are people becoming more and more aware of their own carbon footprint, and want to know how to reduce it, they also want to know what business is doing to reduce its own impacts.”
However, as the guardian reports:

“Carbon labelling has been criticised for being meaningless and misleading consumers that they can save the planet by shopping.

“George Marshall, author of the forthcoming book Carbon Detox, said: “Carbon labelling schemes are based on the assumption that through informed personal choice we can achieve social change. But what we know from history is that it is only through vocal social movements that we can achieve this, not by the crisps we buy.”

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