Byron Denton is a pretty big deal in the YouTube world. So when he began to post pictures of his outrageously lavish lifestyle online, his thousands of Instagram followers presumably just thought he’d hit the big time as an influencer. Little did Denton’s fans know, however, he was purposefully trying to mislead them.
Since Instagram’s rise to prominence in the the early 2010s, the platform has given us a window into many different worlds. In particular, it has allowed us to see just how the other half live. Indeed, it’s given us an insight into the lives of the rich and famous. And whether they’re flaunting their private jets or lavish parties, us commoners seem to lap their posts up.
The world’s interest in the luxurious lifestyles of others is so strong that there’s even an Instagram page dedicated to the so-called “Rich Kids of the Internet.” And a quick scroll through the account reveals a world full of fast cars, designer garb and far flung destinations. It’s little wonder, then, that the page has managed to attract 365,000 followers.