Keith the postman was out on his round in New Zealand when he came across an unusual sight. There in the middle of road was a lost little piglet. Keith had no idea how to react to the animal, but what he did next would surprise everyone.
For any company, advertising means big money. Getting your message right to win the hearts and minds of your audience can have lucrative gains for your business. And in 2015 multinational telecoms company Vodafone struck a winning chord for its New Zealand division with an advertising campaign set on the country’s South Island.