The response was phenomenal. Matt built a community, not only consisting of moms offering their advice, but also young widows and widowers searching for ways to cope with the sudden death of their spouses. At its peak the blog attracted a remarkable 50,000 daily visitors.
The blog also became a platform for well-wishers to offer more tangible support. A local group of moms invited Matt to join their weekly parenting group, and when they noticed a rapid weight loss after his wife’s death, they brought him food to keep his strength up.