The “advertising blitz [is] intended to force a debate on climate change during the presidential elections.” It is hard to overestimate the potential impact of this move.
Image from Juampe Lopez on Flickr
Mr. Gore has rounded up polar opposites from both sides of the political spectrum – from fundamentalists to liberals – who say they have nothing in common but grave concern over the climate crisis.
Said Mr. Gore: “…we have to awaken to the moral duty that we have to do the right thing and get out of this silly political game-playing about it. This is about survival.”
This move has the potential to galvanise both sides of the American electorate, and to force the presidential candidates to be far more open about the extent of, the danger from, and the proximity of the climate crisis. They will also have to be far more forward-thinking in their plans to combat the climate crisis. It will make Mr. Bush look like a liar and a fool for putting oil wars ahead of the security and prosperity of Americans. It will make Canadian Prime Minister Stephen Harper look like a dinosaur. If the ads include a focus on solutions, then dinosaur politicians of all stripes are going to look like crooks.
There will also be a massive multiplier effect from the initial $300M. Many senior executives have called for action, as have most churches. Environmental groups will piggyback on the message – as should the Green Party, in a non-partisan way.
Gore acknowledged that so far Clinton and Obama have devoted relatively little time to discussing their platforms on climate change. But, as he told CBS: “I’m not finished yet.”
Gore is donating his Nobel prize money as well as a matching sum in addition to their profits from the book and the movie of An Inconvenient Truth.
Brian Gordon is a Canadian Green Party member and candidate trained by Al Gore to present An Inconvenient Truth.