In view of the success of the commercials, Wrigley cast new twins in 1985. Linda and Lisa Yokubinas, who would go onto become the longest-serving Doublemint models, were from Illinois. And being chosen for the commercials was something that changed these two women’s lives forever.
The sisters went on to feature in six TV ads over the course of their ten-year run. They’re best remembered for the commercial that showed them losing their hats next to a swimming pool. And it proved to be a lucrative business, earning the models nearly $30,000 a year in residual checks after the commercials had aired.