In 2008 Bieber found himself at the center of a bidding war between Justin Timberlake and Usher. The latter ended up signing the youngster to RBMG, the company he formed with hotshot manager Scooter Braun. Released in 2009, debut EP My World then launched Bieber into a bona fide mainstream pop star, with every single one of its seven tracks hitting the Billboard Hot 100.
A full-length studio effort, 2010’s My World 2.0, cemented Bieber’s status as his generation’s ultimate teen idol. Featuring one of his signature tracks, “Baby,” the record went platinum three times in the United States and topped the charts in numerous countries. The star then ventured on to the big screen with Never Say Never, a blend of concert footage and biopic.
Bieber scored his second U.S. number one album in 2011 with Under the Mistletoe, and then his third a year later with Believe. But it was his fourth consecutive chart-topper, 2015’s Purpose, which helped the star transition from child star to credible adult artist. Three of its tracks also reached pole position on the U.S. chart, “Love Yourself,” “Sorry,” “What Do You Mean?”