In 2006 Psy got married to Yoo Hye Yeon and had twin daughters with her. And he released his fifth studio album – another controversial one – in 2010. He was becoming ever more popular in South Korea, winning accolades the following year at both the Mnet Asian Music Awards and the Melon Music Awards. Then, he decided it was time to try and break the world market. So in 2012 he and some other K-pop bands headed to Osaka, Japan, to perform.
On stage, Psy announced himself to his new audience by holding up a sign. It read, “I’m a famous singer well known for driving the audience wild in Korea, but here, today, I’m just a little chubby newcomer.” The Japanese audiences loved the sign – and they loved the songs even more. Little did they know that the “little chubby newcomer” was about to become one of the most talked-about people on the planet.
When Psy released “Gangnam Style” in July 2012, he surely never expected that it would become as popular as it did. It transformed him into a megastar overnight. The music video went viral. The song shot to number one on the iTunes Music Video Charts. Suddenly, A-list celebrities were declaring their love for it on Twitter. Psy, the new king of the K-pop world, was as astounded as everybody else.