Eventually, the unsuspecting members of the public are told that they have been set up by The Ellen DeGeneres Show. But the silver lining is that there is normally some kind of reward for acting in a favorable way in the given situation.
One of the best examples of the show’s hidden camera segment aired in 2013, when the host, Ellen DeGeneres herself, sent one of her colleagues onto the streets of Hollywood to test the public’s kindness levels. Staff writer, Amy, acted as the bait in the “Cash for Kindness” experiment.
Amy was not pregnant, but the show’s producers gave her a fake baby bump, before placing her outside the studio with a huge moving van full of cardboard boxes. The plan was simple: they wanted to know whether people would stop to help a pregnant lady in distress.