Lifestyle YouTuber Elle Darby butted heads online with Paul Stenson, owner of Dublin’s White Moose Cafe and Charleville Lodge hotel. And all because of an accommodation request. But before long, social media blew up, battle lines were drawn and sides were taken in a debate that raged all across the internet.
Nowadays, more and more people from the online world want to use their social media fame as a ticket to ride. They hope to see the world without having to break the bank. And the bigger names, in fact, can get personal invites to hotels. But those with less reputation can sometimes flood hotels with demands to allow them to stay for free.
Resort marketing manager Kate Jones told The Atlantic, “Everyone with a Facebook these days is an influencer.” And she herself claims to get around half a dozen messages each day from people calling themselves influencers, all wanting something for nothing. Hospitality brand consultant Jack Bedwani agreed with her, saying, “The net is so wide, and the term ‘influencer’ is so loose.”