Wind Uprising is a new award winning half hour documentary that chronicles the four-year struggle to establish Utah’s first wind power project. Apparently it was a turbulent journey undertaken by a wind entrepreneur and an engineer. They faced stiff challenges along the way, including policy barriers, fickle investors, transmission limitations, and NIMBY resistance from the locals that nearly derailed the project. The film that chronicles the development of the “most urban wind farm in America” covers the common market, policy, and community roadblocks that stand in the way of wind energy development – as well as, the solutions that were discovered along the way. As such the story provides important lessons for future wind development.
The film was a collaboration between Producer/Director Michelle Nunez and Producers/Writers Drs. Edwin Stafford and Cathy Hartman. I first came across Hartman and Stafford as the co-authors, along with the legendary Jacquelyn Ottman, of one of the best green marketing articles out there, “How To Avoid Green Marketing Myopia”. They are now in charge of the U.S. Department of Energy Sponsored Center for the Market Diffusion of Renewable Energy and Clean Technology (whew!). The center is a new research and educational outreach center in the Jon. M. Huntsman School of Business at Utah State University where they continue to study how environmental messages and product benefits can be “framed” to appeal to specific target markets. As an added bonus, Wind Uprising is narrated by former astronaut and GOP Utah Senator, Jake Garn.