Carson King’s beer supplies were running low as the Iowa Hawkeyes took on the Iowa State Cyclones in September 2019. But the fan had an idea; he wrote a sign asking people to donate to his cause for beer and held it up during the football game. The cameras then picked it up – broadcasting it on television. And within minutes, the dollars started flowing in.
King hadn’t actually anticipated that anything would come from his tongue-in-cheek message. The whole thing, in fact, had been something of a joke. Yet his slapdash sign did, nonetheless, include his online payment details, and within half an hour $400 had arrived in his account.