So, you’re standing in line at Starbucks waiting to order your usual roasted hazelnut macchiato. This Monday morning is different, however, as you’ve noticed the sign displaying the growing list of cow’s milk alternatives that are available to try. And after opting for the almond variety, you become instantly hooked. But the implications of this choice are more far-reaching than you may think.
In recent years, cow’s milk alternatives have become all the rage. They’re everywhere, in fact; from rice to cashew milk, there’s a dairy free option out there for everyone. But despite this plethora of choice, almond milk seems to be particularly sought after. Figures from a Nielsen study in 2018, for example, show that sales of the nutty drink in the U.S. had increased by 250 percent over the previous five years.