Before, it sat on your spice rack – a splash of orange amid an unnecessarily full shelf of seasonings. The seal would still be on the unused bottle, which just gathered dust and took up space. But then people heard the health hype and started blending it into morning smoothies or sprinkling it into lattes and herbal teas. What spice are we talking about? Why, turmeric, of course. The spice has quickly become the trendiest ingredient in town.
Don’t believe us? Well, in 2018 turmeric goods brought in close to $330 million across America. That’s a rise of more than 600 percent since 2008, as reported by Nutrition Business Journal in 2019. And with Google searches of “turmeric” rising by three-quarters since 2012, word of the vibrant spice has spread like wildfire. Turmeric now fills the Instagram feeds of foodies and health fanatics and colors – or stains – the counters in many of our households.