One glamorous Indiana septuagenarian claimed not to have gone without her beloved makeup for 50 years. She would even sleep in a full face of cosmetics so that her husband could wake up to her looking beautiful. But in 2014 – at the age of 73 – she finally felt ready to show the world her true face.
There is no denying that Joann Hopkins of Goshen, Indiana, is a glamorous woman. All her life, the mom of two has strived to look as stunning as possible. Consequently, the beauty says she has not gone without a faceful of makeup for half a century.
In a short film shot in 2014, Hopkins insists that even her spouse has only seen her natural beauty on a handful of occasions. “In 42 years of marriage, I don’t think [my husband] has seen [me without makeup] more than maybe once or twice,” she says in the clip posted to video sharing website YouTube in February, 2014. “And that was quite by accident,” she adds.
In fact, Hopkins is so keen to look her best at all times that she maintains she would wear a full compliment of cosmetics to face major surgery. And this attitude even affects her nightly procedure. “I don’t take my makeup off at night,” she reveals to the YouTube viewers. “Why do I want to go to bed with the person I love, looking like hell?”
Instead, Hopkins sleeps in a full face of makeup and simply touches it up in the morning before grabbing some coffee. As a result, she jokes that some cosmetic products must have been on her face for 50 years. And the pensioner has no plans to change her beauty routine now.
Hopkins’ love of looking good has clearly rubbed off on her internet-star son, Christopher. Known as “The Makeover Guy,” he works out of Minneapolis, Minnesota, as a makeup artist and hair stylist. Specializing in mature women, the metamorphoses he achieves are mind blowing. As a result, his business is thriving and he has made guest appearances on The Oprah Winfrey Show.
But it is online that Christopher Hopkins really shines, with popular presences on Facebook, Twitter, Pinterest and YouTube. He started his own channel on the latter in 2007, and has never looked back. In the last decade or so, his videos have clocked up an astonishing 34,279,100 views. According to the mission statement on his YouTube biography, The Makeover Guy is “helping people express their inner spirit through their outer image.”
In his eyes, “When who you are inside express itself in how you appear, you are beautiful.” Christopher’s inspiration no doubt came from his mother. And he was keen for Hopkins to share her daily cosmetics ritual from scratch with his YouTube followers to similarly inspire them. But first, The Makeover Guy would have to persuade his mom to expose a makeup-free face in public for the first time in 50 years.
Somehow, he managed to convince Hopkins it was a good idea to bare all in front of the camera. The fact that she agreed shocked even Christopher himself. “I watched my mother put her face on every morning for years,” he reveals in the subsequent video. “No-one sees her without makeup.”
Christopher continues, “She’s always said she’d rather answer the door without her clothes than without her makeup.” He then quickly adds, “Of course I think she’s beautiful with or without. She’s just not ‘who she is’ without it. When who you are is expressed by how you look, you’re beautiful.”
So, after years of watching his mom do her makeup from the sidelines, The Makeover Guy finally had her in his chair. But before Hopkins could share her makeup tricks, she would first have to remove her expertly applied face. Presumably she would not make such a sacrifice for anyone but her beloved son, who she refers to in the clip as her “Honey Boo-boo.”
First of all, the pensioner is filmed removing her voluminous silvery wig to reveal her naturally long grey hair. “Is this cute or what?” she jokingly asks the cameraman. Shaking out her still healthy looking locks, she references a movie from her youth, saying, “Kind of like the Wicked Witch of the West, you know?”
Next up, Hopkins goes to work scrubbing off her makeup. Summing up how she is feeling about removing her face to a viewing public, she says the process is “painful.” She adds, “I don’t do this for anybody.” This confirms that her son is the special exception. “If I didn’t love this boy so much I wouldn’t do it,” Hopkins confesses.
After a thorough cleanse, Hopkins finally reveals her real face to the world. And underneath all those cosmetics, it transpires that the woman had been hiding a natural, enduring beauty. Finally, here she was, flaunting her chiseled bone structure and youthful complexion in all their glory.
However, Hopkins did not stay fresh faced in the film for long. After all, in her own words, the whole point of the video exercise was to “start from scratch and make me over, and make me beautiful.” So, without much further ado, that is exactly what she does next.
The video now speeds up to show Hopkins first prime her bare skin by rubbing in some lotion in fast motion. Once she has massaged her face and neck, she dabs on some foundation using a sponge. Then she adds some color to her complexion with a sweeping of blusher.
Next the fast-forward film shows Hopkins defining the outline of her lips with a pencil before coloring them with a shiny pink lip-gloss. After this, she curls her eyelashes with tongs and adds a touch of mascara. She then applies a flick of eyeliner and a dusting of smoky eyeshadow.
All Hopkins has to do now is add her finishing touches. So, as the hands on the clock in the background whiz round, she pencils in some arched eyebrows. She then smears on some bright-pink lipstick. To complete his mom’s look, Christopher sculpts a new haircut. Finally, she is back to her usual, glamorous self.
Evidently, it comes as quite a relief to Hopkins to be safely back in her makeup. With the video back at normal speed, she confesses, “I feel more like me again. More like I feel inside – younger!” The pensioner adds, “For a while there I was feeling, like, 110 – but I think I can make it now.”
And she has words for any haters watching who think women her age shouldn’t wear makeup. “That is so ridiculous,” Hopkins says. “It makes you look better. You feel better, you’re more productive. You’re going to feel younger, you’re going to feel more vital.” And who can argue with that? Very few of the amazing 4.5 million people who have subsequently pressed play on the viral video and made up their own minds.