Charles V. Bergh is the longstanding chief executive officer and president of Levi Strauss & Co. When it comes to his own jeans, however, the boss of the iconic denim brand sounds as though he’s rather negligent. You see, Bergh has made the astonishing revelation that he has not put his Levi’s in the wash for a decade. But there’s actually an excellent reason for this, as the CEO has since gone on to explain.
Bergh started working for Levi Strauss & Co in September 2011; before that, however, he spent 28 years employed by Procter & Gamble. And while at the multinational, the exec – who goes by the name of Chip – worked his way up through the company. Ultimately, then, he became president of the group’s male grooming products department worldwide.