The Juice Is Loose: The 36-Year Journey to Beetlejuice 2

In 1988 a movie which scared most executives in Hollywood for being too “weird” proved to be a resounding hit for Warner Bros. Beetlejuice became the tenth-highest grossing film of the year, wowing critics and audiences alike with its macabre imagery, dark humor, fiendishly bizarre plot — and a star turn from Michael Keaton as the titular “Ghost with the Most.” Strangely, though, it would take more than three decades for a sequel to finally materialize — even if it wasn’t for a lack of trying!

Plans for a sequel started almost immediately

In the aftermath of the movie’s success, a Beetlejuice sequel seemed inevitable. WB wanted it, director Tim Burton wanted it, and Keaton and Winona Ryder were keen to return. So, in 1990 Burton hired screenwriter Jonathan Gems to turn an idea he’d had into a full-blown script.

What was this idea? Well, in 1997 Gems told Fangoria magazine, “Tim thought it would be funny to match the surfing backdrop of a beach movie with some sort of German Expressionism, because they’re totally wrong together.”

Beetlejuice Goes Hawaiian

The resulting script was Beetlejuice Goes Hawaiian, and it was even more zany than the first film! The plot would have followed the Deetz family as they moved to Hawaii, where patriarch Charles builds a new resort.

Unfortunately, the construction site lies on top of a burial ground for an ancient Hawaiian priest — and when his spirit is disturbed, he wreaks havoc on the resort. Lydia then turns to Beetlejuice for help, and ghostly hilarity ensues, ending with the mischievous ghoul winning a surfing contest to banish the spirit!

A bat throws a wrench in

Everything seemed perfectly set up for the sequel to get the greenlight — but then WB made Burton an offer he couldn’t refuse. You see, the year after Beetlejuice, Burton had directed Batman, which was an even more colossal hit.

It also starred Keaton, and by 1990 the studio was more inclined to get a sequel to their DC Comics cash cow off the ground than they were to see Beetlejuice’s hijinks in Hawaii. So, they offered Burton total creative control of the project, and he agreed to make Batman Returns.

Must we go tropical?

At one point, Burton hired Daniel Waters to re-write Beetlejuice Goes Hawaiian — but then he was also waylaid by Batman Returns, as Burton wanted him to script that too. It left the sequel in limbo for a few years as different writers were brought in to breathe new life into it.

Saturday Night Live’s Pamela Norris took a crack in 1993 and in 1996 Kevin Smith was asked to come aboard. But, as he later joked, “Didn’t we say all we needed to say in the first Beetlejuice? Must we go tropical?”

In the end, Beetlejuice didn’t go Hawaiian

By 1997 things were looking bleak for this sunny incarnation of the sequel. Gems told Fangoria, “The Beetlejuice Goes Hawaiian script is still owned by The Geffen Company, and it will likely never get made. You really couldn’t do it now anyway. Winona is too old for the role, and the only way they could make it would be to totally recast it.”

The script wound up falling into a Hollywood netherworld of “what could have been,” only surfacing back into the consciousness when fans tracked down copies on the internet or at conventions.

Beetlejuice in Love

Interestingly, though, there was another Beetlejuice sequel script commissioned at the same time as Beetlejuice Goes Hawaiian — it just isn’t as infamous as its tropical brethren. Warren Skaaren had been on re-write duties for the first film, and he was hired to do his own pass at a sequel.

It wound up being called Beetlejuice in Love, and it involved the troublesome spook swapping places in the land of the living with a man who dies while proposing to his girlfriend at the Eiffel Tower.

The animated series re-shapes how WB sees the character

Even though Beetlejuice would then pursue this dead guy’s fiancée in the real world, he reportedly wasn’t going to be presented as quite such a creep this time around. You see, after the first movie hit big at the box office, a Saturday morning cartoon was fast-tracked to air — and kids loved it.

As one mom wrote in a fan letter, Beetlejuice “was such a… [bad person] in the movie, but I like him as this nice sort of ‘hero against his will’ character” in the series.” And this was the angle WB wanted for the sequel.

A regular guy, even though he’s a demon from Hell

By this point, even Keaton wanted Beetlejuice to be more heroic in the sequel. In fact, he wanted the horny bio-exorcist to try to “make something of himself.” In a meeting, someone suggested to Skaaren that Beetlejuice could even have a dog this time, as a way to humanize him!

On top of that, there were comparisons made to E.T. the Extra-Terrestrial. For his part, Burton wanted Skaaren to delve into the spook’s backstory, reminding him that he’s just “a regular guy, even though he’s a demon from Hell.”

The afterlife is a mandatory team-building retreat that never ends

In his draft, Skaaren wound up changing the nature of the afterlife which was established in the first film. This time, instead of an amusingly grotesque DMV with a never-ending queue, it was envisioned as a New-Age purgatory.

As The Austin Chronicle’s Leah Churner wrote, “The dead are forced to sing in charity-single supergroups and attend anger-management classes. It’s like a mandatory team-building retreat that never ends.” When Beetlejuice is made to attend grief counselling, he dismisses his fellow deadites as “a wretched herd of dead humanity.”

A tragic turn

Putting together the script wasn’t easy for Skaaren, and he reportedly worried that he wouldn’t produce something the execs at WB — and Burton — liked. Of his relationship with the maverick director, he once said, “I’m sort of a boring middle-America guy and Tim’s very hip.”

He added, “But when it comes to our senses of humor, and the kind of craziness we both appreciate… we’re very much together.” Tragically, though, Skaaren was diagnosed with cancer only weeks after he completed his first draft, and he passed away in December 1990.

Ideas come and go, but nothing sticks

After Skaaren’s sad passing, Beetlejuice in Love was scrapped, and the project was consigned to development Hell for most of the next two decades. In 2024 Burton told Entertainment Weekly that he and Keaton had spitballed a lot of ideas over the years, but nothing had stuck.

Some of these prospective titles included Beetlejuice and the Haunted Mansion and Beetlejuice Goes West, but Burton admitted, “Unless it felt right, he had no burning desire to do it. I think we all felt the same way. It only made sense if it had an emotional hook.”

Was Beetlejuice simply lightning in a bottle?

Larry Wilson — one of the first movie’s screenwriters — once told USA Today, “The bottom line is Tim Burton and Michael Keaton are not going to think about a Beetlejuice sequel unless it somehow catches the energy of the first film. And that’s not easy. Beetlejuice really was lightning in a bottle.”

He continued, “But there have been discussions since it really shocked everyone in 1988. And in terms of Beetlejuice Goes Hawaiian, wiser heads prevailed. Thank God there’s a level of integrity here.”

Things pick up again in 2011

It took until 2011 for any further movement on the sequel. This was when writer Seth Grahame-Smith — of Pride and Prejudice and Zombies and Abraham Lincoln: Vampire Hunter fame — entered the scene alongside producing partner David Katzenberg.

Grahame-Smith had connected with Burton when he produced the AL:VH movie adaptation, and then Burton hired him to pen Dark Shadows. But Grahame-Smith had his sights set on the real golden goose — that ever-elusive Beetlejuice sequel!

Not a remake; not a reboot

“When Warner Bros. came to us about it, we said the only way we’d do it is if we got Tim’s blessing and involvement, and we got that,” Grahame-Smith told Entertainment Weekly at the time. “The star of the movie has to be Michael Keaton as Beetlejuice, and it’s a true continuation 26 years later.”

Grahame-Smith was dead set on “not just throwing him in as a cameo going, ‘Hey, it’s me. I endorse this movie.’” Katzenberg also stressed, “We’re not remaking Beetlejuice. People have been very angry about that.”

Grahame-Smith connects with Keaton

At this stage, though, Grahame-Smith hadn’t secured Keaton’s involvement in the sequel — he admitted, “We’re not there yet, because we don’t have a film to present to him.” He was eventually able to report a breakthrough — of sorts — in February 2012, though.

The excited scribe told Shock Till You Drop, “I met with Michael Keaton last week. We talked for a couple of hours and talked about big-picture stuff. It's a priority for Warner Bros. It's a priority for Tim.”

Keaton had been “wanting to do the sequel for two decades”

The young writer was adamant that Keaton was enthused about the prospect of donning the striped suit and green fright wig again. Grahame-Smith claimed, “He's been wanting to do it for 20 years and he'll talk to anybody about it who will listen.”

He continued, “I really told him I have a huge reverence for Tim and a huge reverence for that film in general. I don't think we should do it if we [mess up]…the legacy. He agrees. So, right now, it remains to be seen.”

Ryder gets fans talking again

Fast-forward to November 2013 — two years after Grahame-Smith threw his hat in the ring — and Ryder told The Daily Beast, “I’m kind of sworn to secrecy. But it sounds like it might be happening.”

She revealed that she loved the idea for the sequel, saying, “It’s not a remake. It’s 27 years later. And I have to say, I love Lydia so much. She was such a huge part of me. I would be really interested in what she is doing 27 years later.”

Cause for cautious optimism

While Ryder’s enthusiasm gave fans reason for cautious optimism, she did temper that by saying, “I would never go near [it] if it was not Tim and Michael. Because those guys, I love.”

Four months later, though, and fans’ ears pricked up again when Keaton did seem to confirm his involvement. Well, kind of. He told MTV, “I’ve emailed Tim a couple of times, talked to the writer a couple of times, but all really, really preliminary stuff.”

If Burton is in, Keaton is in

The star — who was promoting his villainous turn in the Robocop remake at the time — added, “I always said that’s the one thing I’d like to do again — if I ever did anything again. But it kind of required Tim to be involved some way or another.”

He added, “Now it looks like he is involved. And without giving too much away, we’ve talked to each other, and emailed each other, and if he’s in, it’s going to be hard not to be in.”

Is there even a script?

Eight months later, though, when Keaton was on the promotional trail for the Academy Award darling Birdman, he made some comments which made things about as clear as mud. He told MTV, “There is no script for the sequel… I don’t think.”

Naturally, this made fans scratch their heads about what exactly Grahame-Smith had been doing for the better part of three years! Still, Keaton did finally confirm he’d at least met with the writer, saying, “He’s a talented dude. I ran into him one time, he’s very funny.”

Would a script be incidental anyway?

Keaton then called into question the importance of even having a script at all! He mused, “The problem is, a lot of it was created on the set with Tim and I. A lot of that didn't exist on paper, and you can’t really write that.”

He elaborated, “The concept, and Tim’s imagery, and Tim’s ideas — that was all him. That I had nothing to do with. But in terms of how you do it, and what you say, when and where you…sing and dance…”. He then smiled, “I couldn’t write it.”

Wait… there is a script?

In October 2014 Keaton had been telling the press there was no script, but barely two months later, Burton said the exact opposite! He told IGN, “There’s only one Beetlejuice, and that’s Michael. There is a script, and I would love to work with him again. I think there is now a better chance than ever.”

He continued, “I miss that character. There’s something that’s cathartic and amazing about it.” So, what gives? Had a script materialized between these Keaton and Burton quotes? Or was one of them simply misinformed?

Who cares, it’s all systems go…

By the time January 2015 rolled around, though, these questions would become moot points, because it was all systems go on Beetlejuice 2! Grahame-Smith told Entertainment Weekly that he had finished a number of drafts of the script, had emailed back and forth with Keaton and Burton, and confirmed Ryder’s involvement.

With great satisfaction, he said, “I think we… landed on the right approach.” He believed the movie could go into production by the end of 2015 after Burton had directed Miss Peregrine’s Home For Peculiar Children.

…until it’s not

To the eternal disappointment of fans, though, the end of the year came and went with no Beetlejuice 2 announcement. Then, when Burton was promoting Miss Peregrine in May 2016 he poured cold water on the whole thing again.

The frustrated director told Collider, “It’s something that I really would like to do in the right circumstances, but it’s one of those films where it has to be right. It’s not a kind of a movie that cries out [for a sequel].” He added, “There’s nothing concrete yet.”

Beetlejuice 2 is officially dead

In 2017 writer Mike Vukadinovich was hired to do a new pass on Grahame-Smith’s script, but aside from that announcement, there was total silence surrounding Beetlejuice 2 for a few years. This new draft mustn’t have moved anybody, though, because in 2019 an executive told USA Today, “The project isn’t in active development.”

This ended eight long years of people talking about wanting to do the sequel, yet never committing to it. Would the “Ghost with the Most” be forever trapped in that waiting room for the dead?

Beetlejuice 2 is resurrected

The answer is, of course, nope! On February 28, 2022, the sequel got the shot in the arm it needed: Plan B, the production company created by A-lister Brad Pitt, announced that it had revived the project at WB.

In October of that year Burton appeared at the Lumière Festival in France, and initially seemed to indicate he wouldn’t be involved with this incarnation of the sequel. But then he backtracked by saying, “Nothing is out of the question. I only know if I’m making a film when I’m actually on the set shooting!”

Filming begins, but is then forced to shut down!

Finally, after 35 long years, Beetlejuice 2 officially entered production on May 11, 2023. In what is the perfect encapsulation of the constant struggle to bring the film kicking and screaming to the world, though, the shoot soon had to shut down because of the Hollywood actors’ strike!

To Burton’s chagrin, he had less than two days of principal photography left on the schedule when everyone was forced to stop working, although he was super-happy with what he had in the can.

Back to basics

In September 2023 the long-suffering director told The Independent, “I feel grateful we got what we got. Literally, it was a day-and-a-half. We know what we have to do. It is 99 percent done.”

He added, “I really enjoyed it. I tried to strip everything and go back to the basics of working with good people and actors and puppets. It was kind of like going back to why I liked making movies.”

Catherine O’Hara makes her triumphant return

To the delight of fans, Keaton and Ryder weren’t the only familiar faces who reprised their role in Beetlejuice 2, which was officially titled Beetlejuice Beetlejuice. Catherine O’Hara, who played Delia Deetz, had also returned and was ecstatic to actually have one-on-one scenes with Keaton as the lecherous ghoul this time around.

She told People magazine, “I had a little two-person moment… I’d been in the first movie in group scenes with Michael, but in this, I had an actual moment where [it’s] the two of us.”

Crazy and thrilling

“It was just so crazy and thrilling, really to just be face-to-face with Beetlejuice,” O’Hara enthused. “He looks the same! Beetlejuice has aged very well.” She also praised how youthful Ryder still looks, saying, “Winona, God bless her, looks the same. She looks beautiful; beautiful skin.”

The Schitt’s Creek star revealed that it was “scary and fun” to go back to the well after 35 years, but she was adamant that Burton made the set every bit as fun as it had been back in the late ’80s.

Most fun “in a long time”

Keaton backed up that shooting the movie had been a blast. In fact, he dubbed it “the most fun I've had on set in a long time.” He admitted that, in Hollywood, that sense of enjoying your work isn’t always easy to come by, but this more than lived up to his expectations.

In particular, he reiterated what Burton was saying about using old special-effects methods instead of relying heavily on CGI like so many productions these days, and this added immensely to their overall enjoyment.

Less CGI, more practical effects

Keaton told People, “I was totally not interested in doing something where there was too much technology. It had to feel hand-made.” For an actor who has spent a good chunk of his recent years in special effects-heavy behemoths like Spider-Man: Homecoming, it was a welcome change of pace.

He observed, “When you get to do that again after years of standing in front of a giant screen, pretending somebody’s across the way from you, this is just enormous fun.”

Keaton picked up right where he left off in ’88

When it came time for Keaton to finally don the white makeup, black eye paint, and wild green hair again, Burton described it as “a weird out-of-body experience.” But becoming Beetlejuice again after so long was like riding a bicycle for Keaton: he simply picked up right where he left off.

The shocked director told Entertainment Weekly, “He just got back into it… It was such a beautiful thing for me to see all the cast, but he — sort of like demon possession — just went right back into it.”

Burton found his emotional foundation

Intriguingly, Burton also revealed what it was about the sequel that finally convinced him to pull the trigger. And, true to his word from many years prior, it had been an emotional reason. He said, “I so identified with the Lydia character.”

He continued, “But then you get to all these years later, and you take your own journey — going from cool teenager to lame adult, back and forth again. That made it emotional, gave it a foundation. So that was the thing that really truly got me into it.”

The teaser trailer drops

On March 21, 2024, the world finally got what it had been waiting 36 years for — a glimpse of their favorite wacky bio-exorcist and the quirkily Gothic world he inhabits. The teaser trailer for Beetlejuice Beetlejuice hit the world wide web like a ton of green-haired bricks, and fans were delighted by it.

On top of showing off the returning characters and giving a hint of the story, the clip also included new cast member Jenna Ortega, who’d previously worked with Burton on Netflix’s hit series Wednesday.

Is it time for Gen Z to get weird with Beetlejuice?

Ortega told Vanity Fair, “I don’t know how much I’m allowed to say, but I am Lydia Deetz’s daughter, so I’ll give that away. She’s weird, but in a different way and not in the way you’d assume, I would say.”

Fascinatingly, Ortega believes that bringing Beetlejuice back could prove vital for Gen Z. She theorized, “We need to introduce the younger generation that’s always on the phone to new artistic and creative ideas. The weirder you get with it… I think will probably do a lot for film in general.”

The movie hit Keaton in the feels

We’ll leave the final word to the man himself, though. Keaton revealed just before the trailer hit the web that he’d actually watched a rough cut of the movie. During an appearance on The Jess Cagle Show, he said, “I’ve seen it now.”

He continued, “I’m going to see it again after a couple of little tweaks in the editing room, and I confidently say this thing is great.” He claimed the sequel is just as fun and visually stunning as the first movie, but added it was also, “emotional here and there. I wasn’t ready for that.”

Just hang Beetlejuice in a museum

It was clearly an emotional experience for Keaton to return to the role that made him famous, and perhaps that’s why he’s mostly avoided watching the first movie over the years. In fact, he admitted that he’d only sat through Beetlejuice once or twice in 36 years!

He explained, “It’s like a piece of art, you know what I mean? It’s almost like you want to take it and put it in a museum. There’s just nothing like it.”

Will the long, long wait be worth it?

This reverence for the first film — coupled with the fear that going back to the character might somehow taint its legacy — is certainly what kept Beetlejuice 2 mired in development Hell for so long. As Keaton confessed, “To do it again was a little, I guess, intimidating — and I was nervous about it.”

He concluded, “I wanted to do it a long time ago… then the idea went away, and no one seemed excited about it. Then it started coming back and I got excited.” Fans can only hope that the long, long wait will be worth it in the end!